What is internet personality?

An internet personality is an individual who has gained popularity and a significant following on the internet through various channels such as social media, blogs, or video platforms such as YouTube or Twitch. They often create content around a specific topic or theme such as fashion, gaming, or lifestyle, and have built their personal brand and identity online. They may also collaborate with other internet personalities or brands to further their reach and influence. Internet personalities can have a significant impact on their followers and their opinions and recommendations can often influence decisions and trends.